PREVIEW // FLEE MARKET

In January 1993, World Wide Web software went into public domain after a series of investigations and experiments that started in 1969. Based on the global connection of individuals through telecom networks, this software spread rapidly through our computers and, only twenty years after its first public appearance, the internet has become the most characteristic invention of the new millennium. The global network has deeply transformed the ways we relate to our social environment, and public space has found its negative in the virtual realm – where electronic places become tangible in shiny devices we can hold in our hands. Although these places no longer belong to the domains of our discipline, it seems that architecture has not been able to escape the influence of an information highway that is silently redefining the way we conceive our projects.

The relation between architecture and information technology remained on the back burner during the first years of the so-called Digital Revolution, due to its chronological parallel with the introduction of the computer as a tool for architectural projection. The productive potential of computer-aided design and the formal universe it was able to generate absorbed architectural debates during the nineteen nineties, neglecting the increasing influence of digital media in the construction of our professional environment. Two decades later, no one doubts that computers have become a necessary extension of the architect; it is now the time to examine the influence that the World Wide Web has in contemporary practice from a critical perspective. If the rise of mechanical reproducibility and the appearance of mass media were crucial for the development of modern architecture, what would be the role that the internet and digital reproducibility play in contemporary architectural design?

This blog pretends to be a site for analysis and experimental discussion that explores the impact of digital media on architectural design. The aim of this analysis is to be a trigger for an experimental research in new design approaches that test the operative potential of the digital ecosystem in architecture: from formal copy-paste  to open-source consistency. This blog is a collaborative space for the exchange between ideas and things, where theory becomes strategy.

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