Technical reproduction of architecture in the twenty first century has changed the relation of masses to architecture. Architectural images on the Internet, the Flee Market, blur the distinction of authenticity between the original simulation and the reproduced simulacra. This online liquefaction of architectural documentation to the masses has dissolved the signified meaning of architectural projects and empowered the authorship to the masses. The formal appearances of these images become the only consistency in the architectural database and the only consistent means to signify architecture. This implies architectural form to have the capacity to adapt themselves to contingencies, and that the empowered user may individually impose their meanings to form. As architects, we have been unconsciously adding moments in this infinite chain of formal contributions. We must reflect on these contributions and design an architecture specifically for the masses that would re-appropriate meanings into a true liquid modernity.