The image in the hyperreal

The hyperreal is the new real. With the “liquidation of all referentials” and their “artificial resurrection in systems of signs,” the hyperreal thrives in today’s society. In the hyperreal, a discussion about the image, as one of the definitive mechanisms employed by most architects in today’s practice, becomes crucial. The image becomes a powerful tool as it has the capacity to relay a message through the strategic use of signs. The manifesto strives to elucidate the hyperreality of the image as a possible architectural strategy in moving forward in a digital technology age.

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