The ubiquity of information and the universalization of its accessibility fostered by the internet have inevitably transformed the cultural roots of contemporary societies in the last decades. Today, the symbolic energy that mobilizes culture is abandoning the preservationist, retrieving, and unilateral nature that characterized modernist thinking in favor of a productive, dynamic, and relational direction. Using computer science terminology, we could say that culture has moved from a ROM position, based upon the preservation of stable referents, toward a RAM situation, focused on the continuous activation of the present.
In this scenario, new practices and institutions take over the position of the traditional containers of culture –the museum or the library- as the contemporary producers of common identities. These practices –FabLabs, consumer cooperatives, coworkings- transcend the traditional separation between production and consumption, between creators and users in order to activate alternative versions of a globalized world. Instead of presenting static models that are thought to be consumed by a passive audience, they produce relational dynamics that take advantage of the multidirectional potential of the network to construct micro-communities. Agile, ephemeral, and optimistic, these communities offer alternative paths to the cultural trends dictated by the global market.
This experiment proposes a catalogue of dynamics of interaction of “prosumers” –citizens than not only consume but produce culture. Rather than defining a specific architectural configuration for these dynamics, we will focus on the generic elements and relations necessary for its development. In this sense, this experiment should help us to envision alternative, hybrid and original modes of interaction.